If you're reading this it means you run a business. This is weird behavior. Most people are content working for a boss. Had a flashback...

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

In today’s competitive marketplace, standing out is not just an option—it’s a necessity. A Unique Selling Proposition (USP) is the heart...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

We need to discuss something that’s overlooked by the vast majority of business owners.This must-have will make or break your business. ...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Here’s something I discovered after being in marketing for almost 20 years. Most ads absolutely suck at getting clients. Some ads are...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...